So last post was about what we're trying to do now to keep the SCA going in the time of Pandemic.

What do I think we can do, with minimum effort, to let self-starting potential new members find us? Well, I worked on that for a while, by making sure that our Shire's website was up to date, easy to find, and regularly updated with information that let interested potential new members know what we can offer them.

The plan for Aros was to write short articles and publish every month. It also included marketing the updates where our members already are, this does a few things:

* opportunity to educate existing (and new) members. Like for example "What is Heavy Fighting in the SCA?" "How to bake Biscotti Milanese"
* opportunity to engage the imagination. Like for example prose accounts of past events
* regular new uldates shows the page is alive and there is an active local group
* opportunity to involve people even if they don't make it to events, or live far from the local centre
* adds to search engine optimization in your local language. If we have several articles that use the 

The best way to describe it is that publishing articles produces passive content on the website for active and self-starting possible new recruits to find. If someone interested in medieval food does a google search - an SCA page should be in the top five hits. Ideally if somebody searches for medieval and your local town your Shire webpage should be the TOP hit.

Some simple Search Engine Organization is easy to do even if you have no deeply technical skills. 

The experiment I ran for Aros produced 36 articles, and we still get quite a bit of traffic.
https://aros.nordmark.org/artiklelarkiv/